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Figure 4-1
-In Figure 4-1, D represents which stage of the consumer purchase decision process?
Racial Formation
Process by which groups come to be defined as a “race” through social institutions such as the law and the schools.
Defining Race
The act of categorizing humans based on physical and genetic traits, often constructed socially and culturally.
Sociological Perspective
A viewpoint that involves looking at social phenomena and behaviors through the lens of societal structures and processes.
Racist
A person who believes in racism, the belief that one race is superior to others, often resulting in discrimination and prejudice towards people based on their race or ethnicity.
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