In the VALS Framework, Each Consumer Segment Exhibits Unique Media

question 140

Multiple Choice

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?

• A) Strivers
• B) Experiencers
• C) Believers
• D) Survivors
• E) Makers

---

Definitions:

Telecom Services

Services provided by companies that enable communication over distances via telephone, internet, cable, and broadcasting.

Money Center Banks

Large financial institutions that offer a wide range of financial services and are typically located in major economic centers.

ROE

Short for Return on Equity, a measure of a corporation's profitability that reveals how much profit a company generates with the money shareholders have invested.

Money Center Banks

Large financial institutions that offer a wide range of financial services, located in major financial centers and dealing with high volumes of currency transactions.