The Objective and Subjective Attributes of a Brand That Consumers

question 121

Multiple Choice

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

• A) temporal states.
• B) antecedent states.
• C) information sources.
• D) evaluative criteria.
• E) the consideration set.

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Definitions:

Entorhinal Cortex

The section of the medial temporal lobe containing grid cells that respond to very specific locations in the physical environment.

Grid Cells

Neurons in the entorhinal cortex that respond when an animal or person approaches a specific location in the physical environment.

Cognitive Map

Spatial knowledge of the physical environment gained through experience.

Reward

An event that increases the occurrence of the instrumental behavior that precedes the event.