Figure 4-2 -Figure 4-2 Shows the Recent Ratings from Independent Rating Agencies

question 311

Multiple Choice

Figure 4-2
-Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models.The columns each show a brand like Apple,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products.

• A) consideration set
• B) evaluative criteria
• C) points of difference
• D) value propositions
• E) core benefits

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Definitions:

Alarm Signal

A stimulus that alerts an organism to potential danger, prompting a response mechanism.

Sexual Receptiveness

The disposition or readiness of an individual to engage in sexual activity, often influenced by psychological, physiological, and social factors.

Emotional Processing

The mechanism by which individuals perceive, experience, and respond to emotional stimuli in their environment.

Somatosensory Cortex

A part of the brain located in the parietal lobe that processes sensory information such as touch, temperature, and pain from various parts of the body.