In a Recent Issue of AARP the Magazine,a Print Ad

question 209

Multiple Choice

In a recent issue of AARP The Magazine,a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

• A)echo-boomers
• B)Generation Xers
• C)Generation Yers
• D)baby boomers
• E)baby busters

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Definitions:

Jon Kabat-Zinn

A professor emeritus of medicine and the creator of the Stress Reduction Clinic and the Center for Mindfulness in Medicine, Health Care, and Society at the University of Massachusetts Medical School.

Founder

An individual who establishes and initiates something, such as a business, organization, or institution.

Marsha Linehan

An American psychologist known for developing Dialectical Behavior Therapy (DBT), which is used to treat borderline personality disorder and other mental health disorders.

Expanded Behavior Therapy

A broad approach to behavioral therapy that incorporates cognitive, affective, and physiological techniques.