Customer Satisfaction Is an Important Focus for Marketers Because

question 322

Multiple Choice

Customer satisfaction is an important focus for marketers because

• A) marketing research is an expensive proposition; the fewer times it needs to be done, the better off the company is.
• B) the financial value of a satisfied, loyal customer over time can be significant.
• C) consumers are unable to assess it by themselves.
• D) attracting new customers is easier than keeping old ones.
• E) a 50 percent increase in customer retention can increase a company's profits by 5 percent.

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Definitions:

Sea Level

The average level of the ocean's surface, used as a standard in measuring land elevation and ocean depth.

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An environmental policy that sets a limit (cap) on emissions and allows companies to buy and sell allowances to meet it, promoting cost-effective emission reduction.

Emissions

The release of pollutants into the air from various sources, including factories, vehicles, and industrial processes.

Invariant

A property or quantity that remains unchanged under certain conditions or transformations, frequently discussed in mathematics and physics.