Pepsi-Cola Made "Freshness" an Important Product Attribute When It Stamped

question 292

Multiple Choice

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans. Prior to doing so, few consumers considered freshness a relevant issue for soft drinks. Pepsi-Cola tried to change consumers' attitudes toward its soft drinks by

• A) changing beliefs about the extent to which a brand has a specific attribute.
• B) changing the perceived importance of a specific attribute.
• C) adding a new attribute.
• D) reducing perceived risk.
• E) providing stimulus generalization.

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Definitions:

Unique Visitors

Individuals who visit a website at least once during a given period, counted only once regardless of the number of visits they make.

Viral Marketing Program

A promotional strategy that encourages individuals to pass on a marketing message to others, creating potential for exponential growth in exposure and influence.

Online Media Content

Digital material available on the internet for consumption, including videos, articles, and social media posts.

Social Network

Platforms and communities where individuals connect, share, and interact online, facilitating communication and information exchange.