Which of the Following Is Not a Strategy Used by Marketers

question 22

Multiple Choice

Which of the following is not a strategy used by marketers of high-involvement offerings?

• A)Use personal selling to provide consumers with information.
• B)Use social media to create online experiences for the brand.
• C)Avoid stock-out situations so that buyers don't substitute a competing brand.
• D)Use Internet search engines such as Google to assist buyers.
• E)Run ads to provide consumers with information.

Differentiate between cumulative and noncumulative preferred stocks.

Understand the accounting for treasury stock transactions and their impact on stockholders' equity.

Grasp the concept of stock splits and their effects on par value and number of shares.

Describe the features of preferred stock including dividend preferences and voting rights.

---

Definitions:

Book Value

Book Value refers to the net value of a company or an asset calculated by total assets minus intangible assets (patents, goodwill) and liabilities, used to estimate the value of a company on its balance sheet.

Commercial Substance

A characteristic of transactions that indicates a change in future cash flows as a result of economic activities, leading to a real economic impact.

Asset Improvements

Expenditures made to increase the useful life, efficiency, or productive capacity of an asset, typically capitalized and amortized over time.

Ordinary Maintenance

Refers to routine upkeep and repairs necessary to maintain assets in their current condition without improving or extending their life.