What Attitude Change Approach Did Colgate Marketers Use to Encourage

question 197

Multiple Choice

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

• A) changing beliefs about the extent to which a brand has certain attributes
• B) changing the perceived importance of attributes
• C) adding new attributes to the product
• D) providing free trials of the new product
• E) obtaining a seal of approval to reduce consumers' risk and encourage purchases

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Definitions:

Blacks

A term commonly used to refer to people of African descent, often associated with discussions on race, ethnicity, and social justice issues.

Religious Revivals

Periods of increased spiritual interest or renewal in the life of a church congregation or society, often associated with enthusiastic preaching and public gatherings.

Church Attendance

The practice of going to church services, which reflects religious commitment and involvement in a faith community.

Young Republic

A term often used to describe the United States during the early years of its establishment and development as an independent nation, following the American Revolutionary War and during the early 19th century.