A Movie Theater Owner Embedded Brief Messages During Trailers Before

question 94

Multiple Choice

A movie theater owner embedded brief messages during trailers before showing the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of them,urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to visit the snack lobby.Research has shown what about such messages?

• A)Selective perception overrides advertising messages.
• B)Selective exposure is difficult for marketers to surmount.
• C)Subliminal messages have limited effects on behavior.
• D)Subliminal perception enables marketers to motivate consumers to take an action.
• E)Subliminal messages were deemed illegal by the Federal Trade Commission at the time these were shown in the movie theater.

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Definitions:

Marginal Revenue

The added income a company secures by disposing of an additional unit of a good or service.

Demand Curve

A graphical representation that shows the relationship between the price of a good or service and the quantity demanded by consumers.

Profit

The financial gain received when the revenue from selling goods or services exceeds the cost of producing these goods or services.

Marginal Revenue

The additional revenue a business receives from selling one more unit of a good or service.