Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 306

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands.One of these is

• A)reinforcing the consumer's sense of self-confidence in making wise purchase decisions.
• B)actively educating consumers about the product's competitive advantages.
• C)refocusing a consumer's attention from one attribute to another.
• D)changing beliefs about the extent to which a brand has certain attributes.
• E)denigrating the attributes of competitors' products.

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Definitions:

Marine Transport

The movement of goods or people using sea routes, involving vessels like ships and boats, integral to global trade and commerce.

Truckload (TL) Shipments

Transportation of goods where the entire truck is booked for a single shipment.

Hauling Large Tonnage

The process of transporting large amounts of goods or material, typically measured in tonnes, over a distance.

Bill Of Lading

A formal document provided by a carrier to a shipper, specifying the kind, amount, and destination of the goods transported.