Which of the Following Statements About the VALS Framework Is

question 296

Multiple Choice

Which of the following statements about the VALS framework is false?

• A)Consumers are inspired by one of three primary motivations-ideals,achievement,and self-expression-that give meaning to their self or the world and govern their activities.
• B)Consumers are motivated to buy products and services and seek experiences that give shape,substance,and satisfaction to their lives.
• C)The VALS framework seeks to explain why and how consumers make purchase decisions.
• D)The VALS framework identifies eight consumer segments.
• E)A consumer's gender and age have a direct effect on placement within a VALS consumer segment.

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Definitions:

Procedural Memories

The type of long-term memory responsible for knowing how to do things, also known as motor skills, involving the learning of tasks.

Infantile Amnesia

The inability of adults to recall personal memories from early childhood, typically before the age of three or four.

Explicit Memories

Memories of specific facts and experiences that individuals can consciously know and declare.

Implicit Memories

Concerns memories that are unconsciously and automatically retrieved, influencing thoughts and behaviors without explicit awareness.