In the VALS Framework, Consumers Motivated by Achievement Look for Products

question 305

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. One segment of the two achievement-motivated groups, known as __________, have a busy, goal-directed lifestyle and a deep commitment to career and family. Image is important to them.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

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Definitions:

Adaptation

The social system must be able to gather and distribute sufficient resources and adjust to changes in its environment.

Goal Attainment

The system needs to establish clear goals and priorities.

Sympathetic Introspection

A methodological approach in which the researcher tries to understand the feelings and perspectives of others by mentally placing themselves in the other's position.

The Looking Glass Self

A sociological concept that suggests an individual's self grows out of society's interpersonal interactions and the perceptions of others.