In the VALS Framework, Consumers Who Spend Much of Their

question 212

Multiple Choice

In the VALS framework, consumers who spend much of their income on technology, entertainment, and socializing, are called

• A)Believers.
• B)Experiencers.
• C)Strivers.
• D)Makers.
• E)Thinkers.

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Definitions:

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus, famously demonstrated by Ivan Pavlov’s experiments with dogs.

Pavlov

A Russian physiologist best known for his work in classical conditioning, particularly through his experiments with dogs.

Conditioned Stimulus

An initial neutral cue that, once linked with an unconditioned stimulus, gradually leads to a conditioned response.

Conditioned Response

A learned response to a previously neutral stimulus that has become conditioned by being paired with an unconditioned stimulus.