All of the Following Are Marketing Strategies Designed to Reduce

question 59

Multiple Choice

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases except which?

• A) securing endorsements from influential people
• B) providing warranties and guarantees
• C) providing free trials of the product
• D) giving extensive usage instructions
• E) using subliminal advertising

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Definitions:

Window Pane

A pane of glass used to fill openings in a building and allow light into rooms while providing a barrier from the environment; often a metaphor for clarity of thought or vision.

Color

The aspect of visual perception by which an observer is able to distinguish otherwise identical objects based on the wavelength of the light they reflect, emit, or transmit.

Iris

The hue-bearing region of the eye that adjusts how wide the pupil is and governs the quantity of light entering.

Inner Lining

Refers to the innermost layer of a structure, such as the lining of organs, vessels, or cavities in the body.