A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 42

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.

• A)parental guidance
• B)peer pressure
• C)opinion leadership
• D)government regulation
• E)psychographics

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Definitions:

Factorial ANOVA

A statistical test used to evaluate the effects of two or more independent variables on a single dependent variable, allowing for the examination of interactions between factors.

Independent Variable

A variable that is manipulated to observe its effect on a dependent variable in an experiment.

Outcome Variable

The variable that is the result of an experiment or study, often measured to assess the effect of a treatment.

Two-Way ANOVA

A statistical test used to determine the effect of two nominal predictor variables on a continuous outcome variable, testing for interaction and main effects.