Generation X Consumers Indicate They Want Online Customer Support;websites That

question 220

Multiple Choice

Generation X consumers indicate they want online customer support;websites that are comprehensive,professional,and interactive;and advertising that is authentic,family-oriented,and unique.Generation X is also replacing baby boomers as the largest segment of business travelers.In response,American Airlines is offering travelers in-flight Wi-Fi,entertainment on demand,and personal powerports.This is an example of how ________ forces impact the marketing environment.

• A)economic
• B)competitive
• C)social
• D)technological
• E)regulatory

---

Definitions:

DRD4

A gene associated with the dopamine receptor D4, involved in the neurotransmission system and linked to behaviors such as novelty seeking.

SSRI

Selective Serotonin Reuptake Inhibitors, a class of medications commonly used to treat depression and anxiety disorders by increasing the levels of serotonin in the brain.

Genome-wide Association Study

A method in genetics research that looks for associations between specific genetic variations and particular diseases or traits across a wide portion of the genome.

Personality Attributes

Personality attributes are characteristics or qualities that define an individual's distinctive patterns of thinking, feeling, and behaving.