Many Consumers Are Committed to Brands with a Strong Link

question 141

Multiple Choice

Many consumers are committed to brands with a strong link to social action. An example of this would be

• A)McDonald's "I'm Lovin' It" campaign.
• B)Brita's "Filter for Good" campaign.
• C)Diesel's "Be Stupid" campaign.
• D)Liz Claiborne's "Claiborne for Men" campaign.
• E)Samsung's "The Jitterbug" campaign.

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Definitions:

Invested Assets

Resources such as securities and properties that an individual or organization allocates money into with the expectation of generating income or profit.

Return on Investment

A performance measure used to evaluate the efficiency or profitability of an investment relative to its cost.

Return on Investment

A financial ratio that calculates the percentage gain or loss on an investment relative to the cost of the investment, indicating the efficiency of the investment.

Investment Turnover

The ratio of sales to invested assets.