Nestlé's Marketing of Good Start Infant Formula, Sold by Nestlé's

question 40

Multiple Choice

Nestlé's marketing of Good Start infant formula, sold by Nestlé's Carnation Co., promoted the product as hypoallergenic. However, some severely milk-allergic infants experienced serious side effects after using Good Start, including convulsive vomiting. A Nestlé vice president defended the claim and product, saying, "I don't understand why our product should work in 100 percent of cases. If we wanted to say it was foolproof, we would have called it allergy-free. We call it hypo-, or less, allergenic." Nestlé's actions exemplify which of the following philosophies?

• A)existentialism
• B)moral idealism
• C)communism
• D)socialism
• E)utilitarianism

---

Definitions:

Consumer's Surplus

The difference between the total amount consumers are willing to pay for a good or service and the total amount they actually pay.

Net Increase

The difference resulting from the amount by which something grows or goes up less any decreases.

Units of X

A measure or quantity of a specific good or product, referred to as 'X' in an economic or mathematical context.

Consumer's Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service versus the total amount that they actually pay.