The Marketing Manager Looks for Two Kinds of Deviations During

question 285

Multiple Choice

The marketing manager looks for two kinds of deviations during the evaluation phase,each triggering a different kind of action: (1) actual results fall short of goals and (2)

• A) deviations that result from major shifts in customer needs.
• B) actual results exceed goals.
• C) there are no deviations but there should be.
• D) deviations that result from executive mandates.
• E) deviations that are blamed on insufficient marketing support (personnel or funding).

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Definitions:

Memory Process

The series of steps that include encoding, storing, and retrieving information.

Retention

The process of storing information.

Recall

The mental process of retrieving information or memories from the past.

Short-Term Memory

A temporary storage system for information in the brain, holding data for brief periods before it's either forgotten or transferred to long-term memory.