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At the functional level, the organization's strategic direction becomes
George Ritzer
George Ritzer is an American sociologist known for his work on consumerism, globalization, and the theory of McDonaldization, which describes the increasing rationalization of society.
"Nonplaces"
Spaces that do not hold enough significance to be regarded as "places," such as airports, highways, and shopping malls, as defined by anthropologist Marc Augé.
"Nonpeople"
A term that describes individuals or groups who are marginalized, dehumanized, or rendered invisible by dominant social, economic, or political systems.
George Ritzer
An American sociologist known for his work on consumerism, globalization, and the theory of McDonaldization of society.
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