By Understanding Its Core Values, an Organization Can Take Steps

question 111

Multiple Choice

By understanding its core values, an organization can take steps to define its ________, a statement of the organization's function in society that often identifies its customers, markets, products, and technologies.

• A) customer value proposition
• B) doctrine
• C) philosophy
• D) mission
• E) code of ethics

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Definitions:

Interdependence

A mutual reliance between two or more entities, where each is dependent on the other for success or survival.

Conscious Marketing

An approach to marketing that focuses on making positive decisions that take into account the company's social responsibilities.

Shareholders

Individuals or institutions that legally own one or more shares of stock in a public or private corporation, giving them a stake in the company's ownership.

Conscious Marketing Principle

An approach to marketing that recognizes the broader impacts of actions on stakeholders and society, aiming for ethical and sustainable practices.