The Boston Consulting Group (BCG) Has Given Specific Names and Descriptions

question 69

Multiple Choice

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Stars are SBUs that are classified as having

• A) high market growth rates and high relative market shares.
• B) low market growth rates but high relative market shares.
• C) low market growth rates and low relative market shares.
• D) high market growth rates but low relative market shares.
• E) medium market growth rates and medium relative market shares.

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Definitions:

Preventing Pregnancy

Measures or methods used to avoid conception or childbirth, encompassing both natural and artificial means.

Negative Reinforcer

A stimulus whose removal or avoidance increases the likelihood of a behavior occurring again in the future.

Birth Control Pills

A type of medication that women can take daily to prevent pregnancy, typically containing hormones that inhibit ovulation and modify the uterine lining.

Positive Reinforcer

A stimulus that, when presented after a behavior, increases the likelihood of that behavior being repeated.