An Approach Whereby an Organization Allocates Its Marketing Mix Resources

question 131

Multiple Choice

An approach whereby an organization allocates its marketing mix resources to reach its target markets is referred to as

• A)the tactical marketing process.
• B)situational analysis.
• C)diversification analysis.
• D)synergy analysis.
• E)the strategic marketing process.

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Definitions:

Likelihood

A statistical measure of how probable a particular set of observations is, given a model or hypothesis, often used in the context of estimating parameters in statistical models.

Hypothesis

A proposed explanation for a phenomenon, made as a starting point for further investigation.

Event

An occurrence or happening, particularly one of significance in statistics or probability.

Action

The process or state of acting or being active.