Aggregating Prospective Buyers into Groups That Have Common Needs and Will

question 312

Multiple Choice

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as

• A) market aggregation.
• B) market segmentation.
• C) product sorting.
• D) product grouping.
• E) mass marketing.

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Definitions:

Class

In the context of data, a grouping or categorization according to shared characteristics; in education, an organized period of instruction.

Simple Events

Events that cannot be broken down any further into simpler components in the context of probability.

Probabilities

The measure of the likelihood that an event will occur, often quantified as a number between 0 and 1.

Simple Events

An event in probability that consists of only one outcome or occurrence and cannot be broken down further.