Market Segmentation Is a Part of What Step in the Strategic

question 231

Multiple Choice

Market segmentation is a part of what step in the strategic marketing process?

• A)situation analysis
• B)market-product focus and goal setting
• C)marketing program
• D)implementation
• E)evaluation

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Definitions:

WACC

Stands for Weighted Average Cost of Capital, a calculation used to assess the cost of a company’s financing by averaging the cost of its equity and debt, weighted by their proportion in the company’s capital structure.

WACC

Weighted Average Cost of Capital (WACC) is a calculation of a firm's cost of capital in which each category of capital is proportionately weighted.

NPV

Net Present Value is a financial metric that calculates the present value of an investment's expected cash flows minus the initial investment.

IRR

Internal Rate of Return; the discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero.