There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 7

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

• A) use different color fonts or paper to represent different sections of your plan
• B) use informal language unless you plan to borrow at least $100,000
• C) include as an attachment the résumés for all key players in your management team
• D) set a firm date by which you will require an answer from a potential investor, after which you will take your plan somewhere else
• E) use care in layout, design, and presentation

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Definitions:

Process Agreements

Generally agreed-upon protocols or guidelines by a team on how they will work together to achieve their goals, including decision-making processes and communication norms.

Playing Dumb

Intentionally pretending not to understand or know something in order to avoid responsibility or to gain an advantage.

Diagnosing Behavior

The process of understanding and identifying reasons behind individuals' actions or demeanor.

Appropriate Responses

Actions or replies that are suitable or fitting for a particular context or situation.