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Unilever Distributes Its Lipton Tea Products in Part Through Independent

question 28

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Unilever distributes its Lipton tea products in part through independent brokers, agents and distributors to chain, wholesale, co-operative and independent grocery accounts, and food service. This is an example of a firm's


Definitions:

Communicating

The process of conveying information, ideas, or feelings between individuals or groups, employing various means such as verbal, nonverbal, or written methods.

Semantic Barriers

Obstacles to communication that occur due to differences in interpretation of words or phrases.

Nonverbal Barriers

Obstacles to effective communication caused by non-linguistic elements such as body language, gestures, and facial expressions that prevent clear understanding.

Responding Barriers

Challenges or obstacles that interfere with the effectiveness of communication responses, such as noise, distractions, or misunderstandings.

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