Many Local and National Chain Bookstores, Such as Borders and Bookstar

question 233

Multiple Choice

Many local and national chain bookstores, such as Borders and Bookstar, have closed over the past few years. This is due in part to competition from e-book readers such as Amazon's Kindle and Apple's iPad, which permit the online purchase and download of digital books from their websites. Moreover, subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news. These trends have caused the StarTribune newspaper to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online only weekly edition. These companies had to change their __________, an action triggered by the technological and social changes in their marketing environments.

• A)organizational cultures
• B)marketing tactics
• C)business models
• D)strategic marketing processes
• E)goals or objectives

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Definitions:

Employee Responsibility

Refers to the duties and obligations that an employee is expected to fulfill as part of their role within an organization.

Quebec Pension Plans

A mandatory public pension plan for workers in Quebec, aimed at providing retirees with a basic level of income.

Employee Contributions

The portion of earnings that workers voluntarily allocate towards benefits like retirement plans or health insurance.