All of the Following Are Components of the Implementation Phase

question 327

Multiple Choice

All of the following are components of the implementation phase of the strategic marketing process except which?

• A) defining precise tasks, responsibilities, and deadlines
• B) executing the marketing program
• C) designing the marketing organization
• D) conducting R and D
• E) obtaining resources

---

Definitions:

Interest Expense

The cost incurred by an entity for borrowed funds, representing the interest payments due on any type of debt, including loans, bonds, and lines of credit.

Convertible Bonds

Convertible bonds are fixed-income securities that the holder can convert into a specified number of shares of the issuing company, usually at a pre-determined time.

Basic EPS

A measure of a company's profitability, calculated as net income divided by the number of outstanding shares of common stock; stands for Basic Earnings Per Share.

Diluted EPS

Earnings per share calculated using the potential conversion of dilutive securities, showing the possible decrease in earnings per share if these were converted.