The Actions Taken During the Implementation Phase of the Strategic

question 106

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include which of these?

• A) obtain resources
• B) select target markets
• C) position the product
• D) find points of difference
• E) correct deviations from expected outcomes

---

Definitions:

Asch's Studies

A series of experiments designed to demonstrate the power of conformity in groups, conducted by Solomon Asch.

Breaking Conformity

The act of challenging and going against established norms, traditions, or expectations in society.

Cognitive Dissonance

Cognitive dissonance is the mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.

Respected Professor

An academic educator or researcher held in high esteem by colleagues and students.