Which Element of the Marketing Mix Is Affected When the Mandarin

question 44

Multiple Choice

Which element of the marketing mix is affected when the Mandarin Oriental hotel in New York increases its weekend rates to $795 per night?

• A) product
• B) price
• C) promotion
• D) place
• E) production

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Definitions:

Psychodynamic

A psychological perspective that emphasizes unconscious processes and the influence of early childhood experiences on later behavior and personality development.

Advertisement Wear-out

The phenomenon where repeated exposure to the same advertisement over time leads to decreased effectiveness and consumer boredom.

Advertising Overload

Refers to a situation where consumers are exposed to too many advertisements, leading to overwhelm and potential disregard for the messages.

Sensory Overload

When the amount of information to be processed exceeds the individual’s capacity to sort out what is relevant from what is not.