The Actions Taken During the Evaluation Phase of the Strategic

question 99

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include comparing results with plans to identify deviations and

• A) starting the planning process anew.
• B) executing the marketing program.
• C) tracking unit sales and revenues and comparing with competitors.
• D) developing the budget by estimating revenues, expenses, and profits.
• E) exploiting positive deviations and correcting negative ones.

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Definitions:

Genes

Units of heredity made up of DNA that determine specific traits by encoding proteins.

Endocrine Glands

Glands of the endocrine system that secrete hormones directly into the bloodstream to regulate body processes.

Hormones

Chemical messengers produced by the endocrine glands that regulate various bodily functions by acting on specific target organs.

Bloodstream

The flowing body fluid that circulates through the heart, arteries, capillaries, and veins, carrying nutrients and oxygen to and waste materials away from all body tissues.