Alex Has Just Completed Measuring the Results of Her Firm's

question 323

Multiple Choice

Alex has just completed measuring the results of her firm's product performance. Her next step will be to

• A) do a profitability analysis.
• B) take necessary corrective actions.
• C) bring these to the marketing auditor.
• D) proceed regardless of deviations from original plans.
• E) compare the results against the goals specified in the marketing plan.

---

Definitions:

Independent Variable

In research, a variable that is manipulated to determine its causal effect on a dependent variable.

Helping Process

A systematic method of assistance that involves assessing needs, setting goals, and providing support or interventions.

Program Evaluation

The systematic collection of information about the activities, characteristics, and outcomes of programs to make judgments about the program, improve effectiveness, and/or inform decisions about future programming.

Giving Service

This involves providing support, help, or assistance to others, often in a professional context.