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Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help identify the critical strategy-related factors that could impact the firm.
Sensitivity Analysis
A way of assessing how the modification of an independent variable's values affects a dependent variable, under a specific set of hypotheses.
Rate Of Return
The positive or negative change in an investment's value over a certain period, expressed in terms of a percentage of the investment’s beginning cost.
Sensitivity Analysis
A technique used to determine how different values of an independent variable affect a particular dependent variable.
Fixed Costs
Fixed overheads that are unaffected by changes in production or sales volume, like rental costs, payroll, and insurance charges.
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