If You Followed the Suggestions of Robert M

question 200

Multiple Choice

If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer for Colgate, when launching a new version of the toothpaste?

• A) Anticipate the future five years out in terms of product form, ingredients, and packaging-to invent the "toothpaste of tomorrow!"
• B) Give the product a mysterious name that is unrelated to the product's benefits but instead provokes consumer curiosity.
• C) Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup, which can contribute to tooth decay.
• D) Create unusual packaging that has special shelving requirements.
• E) Study past toothpaste product failures and learn from them.

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Definitions:

Cladogenesis

An evolutionary splitting event where a single lineage divides into two distinct lineages, leading to increased biodiversity.

Anagenesis

The gradual evolution of a species to a new form, without branching or diversification into multiple species.

Genetic Variation

The diversity in gene frequencies within a population, which is the raw material for evolution by natural selection.

Colder Regions

Geographic areas characterized by low temperatures, often leading to specific adaptations in living organisms and human societies.