Pepsi True Is New Cola from Pepsi-Cola Is Sweetened with a Combination

question 130

Multiple Choice

Pepsi True is new cola from Pepsi-Cola is sweetened with a combination of sugar and stevia leaf extract,resulting in a soft drink with the same flavor of Pepsi but only 60 calories.A potential showstopper for this product is likely to be

• A) a lack of advertising on television.
• B) mid-calorie soft drinks such as Pepsi Next (2012) have not been successful in the past.
• C) a lower profit margin due to the added costs of expensive ingredients.
• D) cannibalization of the company's existing sodas.
• E) the use of a combination of sugar and stevia leaf extract.

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