All of the Following Statements About the Overall Marketing Program

question 43

Multiple Choice

All of the following statements about the overall marketing program for 3M's Post-it Flag Highlighters are true except which?

• A) David Windorski, a 3M inventor, designed the second generation of Post-it Flag Highlighters and Pens without the rotating cover to make it easier to insert replacement flags.
• B) Students were initially the intended target market for the Post-it Flag Highlighter.
• C) In his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
• D) David Windorski, the designer of the Post-it Flag Highlighter, appeared on "The Oprah Winfrey Show" so Winfrey could thank him in person for "his most incredible invention."
• E) 3M recently introduced additions to the Post-it Flag+ line: a Post-it Flag Gel Pen and a Post-it Flag Permanent Marker.

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Definitions:

Normative Ethics

Ethical frameworks or theories that present moral standards guiding right or wrong conduct.

Ethical Decisions

Choices made based on moral principles and values, considering the impact on all stakeholders involved and aiming for fairness and integrity.

Compassionate Choice

A principle or action taken based on understanding and empathy towards the needs and suffering of others.

Ethics

The moral principles that govern a person's behavior or the conducting of an activity, often underpinning professional standards and practices.