Which of the Following Statements About Marketing Activities Is Most

question 210

Multiple Choice

Which of the following statements about marketing activities is most accurate?

• A)Marketing is affected by society but rarely,if ever,affects society as a whole.
• B)The marketing department both shapes and is shaped by its relationship with internal and external groups.
• C)Marketing activities are the sole responsibility of the marketing department;other departments are involved only if there is an emergency (such as a product recall).
• D)Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
• E)Marketing is essentially developing the right product and convincing potential customers that they "need" it,not just "want" it.

---

Definitions:

Raw Materials Inventory

The stock of basic materials and components required to manufacture products.

Finished Goods Inventory

Goods that are fully manufactured but have not been purchased or sent out to buyers.

Cost of Goods Manufactured

The total cost of producing goods during a specific period, including costs associated with materials, labor, and overhead.

Gross Profit

The financial measure calculated by subtracting the cost of goods sold from total sales revenue.