Which of the Following Statements About Marketing Departments Is Most

question 61

Multiple Choice

Which of the following statements about marketing departments is most accurate?

• A) The marketing department typically works as an independent unit, mostly interacting with other parts of the business only to direct product promotion.
• B) The marketing department should set the firm's objectives, based on its knowledge of the market and environmental forces.
• C) The marketing department is only responsible for two of the four Ps.
• D) The marketing department is only responsible for market research, supervision of product development, and product promotion.
• E) The marketing department must work closely with other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

---

Definitions:

System

A set of interrelated components that work together to achieve a common goal or perform a specific function.

Average Number

The arithmetic mean or central value of a set of numbers, calculated by dividing the sum of the values in the set by the number of values.

Queue

A sequence of items or people waiting to be processed, often in a first-come, first-served basis in operations research and computer science.

Exponential Distribution

A probability distribution that describes the time between events in a process where events occur continuously and independently at a constant average rate.