The Relatively Homogenous Groups of Prospective Buyers That Have Common

question 189

Multiple Choice

The relatively homogenous groups of prospective buyers that have common needs and will respond similarly to a marketing action is referred to as

• A)a market segment.
• B)a target market.
• C)a customer base.
• D)an ultimate consumer.
• E)a preferred customer.

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Definitions:

19th Century

The period from January 1, 1801, to December 31, 1900, marked by significant industrial, political, and cultural changes globally.

French Canadians

Describes Canadians of French descent, primarily located in the province of Quebec, with a distinct culture, language, and historical background.

Québec

A province in eastern Canada, the largest by area, and second-largest in population, with a predominantly French-speaking population.

New England

A region in the northeastern United States, known for its rich history, distinctive seasonal changes, and as the birthplace of many foundational events in American history.