The Element of the Marketing Mix That Describes a Means

question 162

Multiple Choice

The element of the marketing mix that describes a means of getting the product to the consumer is known as

• A) a product.
• B) the price.
• C) promotion.
• D) the place.
• E) the process.

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Definitions:

Percent of Sales Method

A financial forecasting tool used to estimate certain balance sheet and income statement accounts based on a projected sales figure.

Uncollectible Accounts

Accounts receivable that are considered unlikely to be collected and are written off as a bad debt expense.

Credit Sales

Sales where the customer is allowed to pay for the product or service at a later date, extending credit.

Bad Debt Expense

The estimated amount of accounts receivable that is not expected to be collected.