Many Companies Subscribe to Being "Green" Because They Feel That

question 22

Multiple Choice

Many companies subscribe to being "green" because they feel that consumers value this.Yet,in many of these same firms,office computers are left on 24 hours a day and office paper is not recycled.This example indicates it is not always easy for firms to act in accordance with the

• A)marketing concept.
• B)customer relationship management concept.
• C)consumerism.
• D)social entrepreneurship.
• E)cause marketing.

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Definitions:

Neoliberal Globalization

A policy that promotes private control of industry, minimal government interference in the running of the economy, the removal of taxes, tariffs, and restrictive regulations that discourage the international buying and selling of goods and services, and the encouragement of foreign investment.

McDonaldization

A form of rationalization. Specifically, it refers to the spread of the principles of fast-food restaurants, such as efficiency, predictability, and calculability, to all spheres of life.

Jihad

In Islam, a term referring to the spiritual struggle against sin, but often misconstrued to mean holy war; the concept has both nonviolent and violent interpretations.

Islamic Fundamentalist

An individual or group advocating for a return to the original principles of Islam, often with an emphasis on strict adherence to the Quran and the Hadith.