Many Companies Subscribe to Being "Green" Because They Feel That

question 22

Multiple Choice

Many companies subscribe to being "green" because they feel that consumers value this.Yet,in many of these same firms,office computers are left on 24 hours a day and office paper is not recycled.This example indicates it is not always easy for firms to act in accordance with the

• A)marketing concept.
• B)customer relationship management concept.
• C)consumerism.
• D)social entrepreneurship.
• E)cause marketing.

---

Definitions:

Chief Executive Officers (CEOs)

The highest-ranking executives in a company or organization, responsible for making major corporate decisions, managing operations, and steering the company's overall direction.

Business World

The environment or domain involving commerce, trade, and the creation and maintenance of profitable organizations.

Accountability

is the obligation of an individual or organization to account for their activities, accept responsibility for them, and to disclose the results in a transparent manner.

Aggression

Actions aimed at causing pain or frightening other individuals.