In the Performing Arts World, Box Office Technology Has Remained

question 142

Multiple Choice

In the performing arts world, box office technology has remained virtually unchanged since the 1980s. Tessitura is trying to change that by tracking every patron transaction, including ticket purchases, fund-raising, volunteering, and gift shop purchases, in one database. The information can help symphonies, operas, and theaters develop customer profiles to tailor sales messages to specific individuals. Tessitura will allow arts groups to engage in

• A)market aggregation.
• B)relationship marketing.
• C)societal marketing.
• D)market mining.
• E)mainstream marketing.

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Definitions:

Current Assets

Resources anticipated to be turned into cash, liquidated, or utilized within a 12-month period or over the length of the business's operational cycle, whichever duration is more extended.

Fixed Assets

Long-term tangible assets used in the operations of a business that are not expected to be converted to cash in the short term, such as buildings, machinery, and equipment.

Amortization Expense

The portion of the cost of a fixed asset deducted from revenue over its useful life for accounting purposes.

Operating Expenses

The costs associated with the day-to-day operations of a business, not including the cost of goods sold.