The Purpose of the Introduction of 3M Post-It Flag Highlighters

question 48

Multiple Choice

The purpose of the introduction of 3M Post-it Flag Highlighters was to

• A) stay ahead of trends and focus its marketing program on only one segment.
• B) stay ahead of trends and focus its marketing program expanding distribution.
• C) increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes.
• D) preempt a competitive move by Sanford's Sharpie to introduce a similar product.
• E) help college students with their studying.

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Definitions:

Ignoring New Information

The act of disregarding or dismissing new evidence or data that contradicts one's existing beliefs or theories.

Trivialization Strategy

A tactic used to minimize or reduce the perceived importance of an issue or event.

Smoking Behavior

Patterns and habits related to the consumption of tobacco products, influenced by a combination of psychological, social, and biological factors.

Littering Behavior

This refers to the actions or tendencies of individuals to dispose of waste materials improperly in public places, leading to environmental pollution and degradation.