Which of the Following Statements About 3M's Marketing Program for Post-It

question 240

Multiple Choice

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters is most accurate?

• A)In his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
• B)Paralegals were initially the intended target market for the Post-it Flag Highlighter.
• C)David Windorski, a 3M inventor, also developed the Post-it Flag Pen for the office worker segment.
• D)The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
• E)In development of the Post-it Flag Highlighter, David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "wow" factor.

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Definitions:

Shipment Contract

A contract in which the seller is required to ship the goods by carrier. The buyer assumes liability for any losses or damage to the goods after they are delivered to the carrier. Generally, a contract is assumed to be a shipment contract if nothing to the contrary is stated in the contract.

Destination

The place to which someone or something is going or being sent.

Identification

The process of recognizing or establishing the identity of a person or thing, often used in security and legal contexts.

Liabilities

Financial obligations or debts that an entity is required to pay to others, such as loans, accounts payable, and mortgages.