In 1952,General Electric's Annual Report Stated,"The Concept Introduces

question 186

Multiple Choice

In 1952,General Electric's annual report stated,"The concept introduces .... marketing ... at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

• A) sustainability perspective.
• B) age of consumerism.
• C) sales concept.
• D) marketing concept.
• E) customer relationship management concept.

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Definitions:

Customers

Individuals or entities that purchase goods or services from a business.

System

A set of interacting or interdependent components forming an integrated whole to serve a common purpose.

Average Number

The sum of values divided by the count of values, used to find the central or typical value in a set of numbers.

Customers

Individuals or businesses that purchase goods or services from a company or store.