There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 62

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which of the following is not a writing and style guideline that still generally applies?

• A) use a direct, professional writing style
• B) be positive and specific to convey potential success
• C) shoot for a plan that is 15 to 35 pages in length, excluding financial projections and appendixes
• D) include as an attachment the résumés for all key players in your management team
• E) use bullet points for succinctness and emphasis, along with A-level and B-level headings

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Definitions:

Behavioral Economists

Experts who analyze the influence of psychological, cognitive, emotional, cultural, and social factors on the economic choices of persons and entities.

Self-Interest

That which each firm, property owner, worker, and consumer believes is best for itself and seeks to obtain.

Moral Considerations

Ethical elements that influence decision-making, emphasizing the distinction between right and wrong actions in personal and professional contexts.

Ultimatum Game

A game in experimental economics and psychology, where two players decide on how to divide a sum of money; one player offers a split and the other can accept or reject it, where rejection means both get nothing.