Arthur R Kydd Has Helped Launch More Than 60 Start-Up Firms

question 31

Multiple Choice

Arthur R. Kydd has helped launch more than 60 start-up firms and believes if you have a real product with a distinctive point of difference that satisfies the needs of customers, you may have a winner. The way to demonstrate this to him is to

• A) create a prototype and test it in the real world.
• B) submit a quality résumé that demonstrates the likelihood of future success.
• C) develop a well-written marketing or business plan.
• D) make a list of all the other ideas you have, including this one.
• E) ask for an informal interview.

---

Definitions:

Triclosan

An antimicrobial and antifungal agent found in some consumer products, including toothpaste and hand sanitizer, which has raised health and environmental concerns.

Antibacterial Agent

A substance that kills or inhibits the growth of bacteria, widely used in healthcare products, cleaning supplies, and personal care items.

Derived Demand

The demand for a product or service that arises from the demand for another product or service. For example, the demand for steel is derived from the demand for cars.

Airbus

A European multinational aerospace corporation that designs, manufactures, and sells civil and military aeronautical products worldwide.