Which of the Following Statements About Marketing Plans Is Most

question 9

Multiple Choice

Which of the following statements about marketing plans is most accurate?

• A)A marketing plan has little or no value unless it projects plans at least 10 years into the future.
• B)It is important to use the exact market plan format regardless of the product or industry.
• C)Although sales figures will vary greatly,the marketing plan for a small family-owned food store will be almost identical to the marketing plan of a large supermarket chain,if written correctly.
• D)Although the target audience and purpose affect the design of a marketing plan,the type of industry plays a relatively small,if any,role in its design.
• E)No single generic marketing plan applies to all organizations and all situations.

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Definitions:

Establishing Autonomy

The process of gaining independence and self-determination in one's actions and decisions.

Resources Share

Resources Share involves the distribution or pooling of available assets, information, or materials among organizations or individuals to achieve common goals.

Capacity

The maximum amount that something can contain or produce, or the ability to perform, understand, or withstand.

Strategic Restructuring

The process of fundamentally rethinking and redesigning organizational structures, operations, and processes to better align with strategic goals.